Tanzanian Ministry of Health, Community Development, Gender, Elderly, and Children (MoHCDGEC) in partnership with Project CLEAR – a consortium of international and Tanzanian experts in behavior change, sanitation, hygiene, marketing, capacity strengthening, research, and management designed and support the delivery of a national sanitation and hygiene behavior change campaign.
This assignment’s objective is to lead the design and support the delivery of a national-wide behavior change campaign to ensure the adoption and sustainability of improved sanitation and hygiene practices in Tanzania- using a behavior-centered design approach.
The project kicked off in January 2017, with inception meetings attended by members of the Tanzanian Water Sector Development Program’s (WSDP) Technical Working Group 4 (TWG4) on Sanitation and Hygiene.
The project developed a behavior change campaign for sanitation and hygiene in Tanzania based on the creative concept around modernity that poses that a house is not complete without a restroom—using -Usichukulie Poa, Nyumba ni Choo as an overarching slogan. This campaign was launched in December 2017 by her excellence Samia Suluhu Hassan, then vice president of the United Republic of Tanzania in Dodoma, the capital city of Tanzania.